Community | June 24, 2020
You might have noticed that we’ve incorporated the Philadelphia Pride flag colors into Mud Bay’s Pride design this year. The Philadelphia flag recognizes the voices and stories of People of Color in the LGBTIQA+ community, and the essential part intersectionality plays in Pride. You can see this new Mud Bay design reflected in our stores starting this week.
The Philadelphia flag was designed by the Tierney agency to recognize racial diversity in the Philadelphia LGBTQIA+ community in 2017. Since its unveiling, many cities, communities, and businesses, including Mud Bay, have decided to adopt it to emphasize the importance of Black, Indigenous and People of Color (BIPOC) voices within the LGBTQIA+ community.
Mud Bay has always participated in and helped organize different Pride events, and last year we really focused our efforts to support LGBTQIA+ organizations with donations and in-store support. COVID-19 changed what Mud Bay could do this year, but the pandemic has not changed our responsibility to look for more ways to lift up marginalized communities. Feedback from Black, Indigenous and People of Color in our communities, Muddies, customers and other stakeholders are helping us to become better allies, and we thank you for it. The Philadelphia flag is a reminder of the inclusivity work Mud Bay is committed to doing and the communities we are proud to support.
This year, many Pride celebrations have gone online, and at Mud Bay we are observing Pride from June 21-July 18. We invite you to celebrate Global Pride Day on Saturday, June 27th with us. We’ll be highlighting the many contributions from the LGBTQIA+ community for Muddies to read about internally, and we encourage customers to share their own virtual celebrations of our many communities.